Tours & Tastings
Services:
creative direction
model sourcing
interviewing
marketing
content writing
I worked with the craft beverage members of the Mt. Washington Valley Chamber of Commerce highlight the area's five breweries, two wineries, and one distillery.
This series became a key messaging pillar around the concept of locally made and local economy. It acts as a way to build an itinerary as a visitor, and celebrate local makers.
My deliverables:
I worked with each business owner to create their profile through a photo shoot and interview.
I designed all social media graphics to correspond with this program, and stay in line with the chamber's branding.
Each interview lives on visitmww.com, on a dedicated page.
I managed the chamber's relationship with the photographer, along with the media calendar.
Each profile was then translated to a newsletter and social media launch that became part of the chamber's content strategy.
I wrote content that became key messaging and branded tag-lines for this program.
results
The Tours and Tastings content program encourages visitors to get to know locals through their craft beverage businesses, and build their own tasting tour.
Each brewery, winery, and distillery has a unique perspective on hand-crafted beverages. Their interviews became a way to share their passion and bring focus on local farming practices, dining philosophy, and a way to support local all while on vacation!