Meteorology Program
Services:
pR
model sourcing
creative direction
social media
content creation
This program is one of the coolest grassroots marketing campaigns!
It shares winter conditions across the Mt. Washington Valley's 13 alpine and cross-country ski resorts, and sharing it with over 40 Meteorology teams across Southern ME and NH, and the Metro Boston area.
photos by wiseguy creative photography
Each winter I provide:
Weekly snow and conditions report from 13 alpine and XC ski areas to over 40 teams of Meteorologists.
Work with a local photographer to produce over 15 photo shoots at each ski resort to share with Meteorologists.
Over ten newsletters to a visitor based contact list on winter recreation and fun.
Model and location sourcing, and curated photo galleries shared with ski and media partners.
Over fifty social media posts and stories focused on skiing and winter recreation.
Weekly blog posts on ways to enjoy the winter season in Mt. Washington Valley.
Relationship management with each of the ski ares; always making sure tey have access to their photos.
Reporting on the success of the program.
results
This is a longtime program of the Mt. Washington Valley Chamber of Commerce. It's a heavy-hitter as it perpetuates winter conditions to the valley's drive market, AND strengthens relationships with 13 key stakeholders in the chamber's membership.
This program is incredibly fun, and effective. Meteorologists consistently report back that they love the content and use it in daily programming, and ski areas love the additional content being shared on their behalf.
click to read the full newsletter:
