Mahoosuc Land Trust, (MLT)
Services:
creative direction
branding
project management
content writing
website design
social media
marketing
community engagement
This non-profit does amazing work, and people need to know about it!
Overwhelmed by adding content strategy to their already full plates, MLT called me in to help define their brand, and translate it across their social media, and website, as well as cultivate community partnerships.
Deliverables:
Defined MLT's brand through consistent use of brand colors and font
Determined three key words that influence the lens through which MLT will write all of its content
Pinpointed three typical users of MLT's services, and a few it hoped to reach to create its target market.
Built out a media calendar, taking MLT through the year.
Created ten ways it could reinvigorate its community partnerships to spread awareness of its mission.
Acted as an interim content creator, while the staff became comfortable with their new roles in the writing captions, taking photos, and sharing them across platforms.
Built out three profiles MLT could speak through when writing online content, that makes up MLT's "voice."
Built out a photography budget, and worked with a photographer to kick-start a six-shoot photo contract.
