Live + Work + Play
Services:
creative direction
model + location sourcing
interviewing
Scripting
post-production
marketing
This video tells the story of the work/life balance achieved when living in an area like Mt. Washington Valley.
It aims to encourage people to see themselves as residents, and integrate into this mountain community.
It's a creative call-to-action around the workforce issue that dogs so many destinations.
O:
I worked with the videographer to storyboard the project.
I acted as a model when needed to fill certain shots.
I sourced models and locations for each segment of the video.
I created digital graphics for the video to align with the chamber's branding.
I interviewed each model; guiding the conversation to fit the message of the video.
I led content strategy for this video, ensuring that each aspect of the video was shared with consistent messaging.
I worked with the videographer in post-production; working to fit hours of phenomenal footage into a 3-minute block.
This is a grant funded project through the state of NH, which required keeping with state branding standards.
Overview:
Not only used as a community engagement tool by the Mt. Washington Valley Chamber of Commerce, this video also acts as a support for the workforce issues commonly faced by tourism destinations.
The chamber was able to connect one-on-one with members, and highlight their small businesses and share its unique benefits available to employees.
Producing this video also allowed Mt. Washington Valley Chamber of Commerce a visual tool to help advocate for its community at a state level when working with government on workforce issues.