Learn from a Local, Live like
a Local
a Local
Services:
creative direction
PR + content writing
Model + Location sourcing
interviewing
project management
marketing
community engagement
breakdown of the project:
This initiative helps the Mt. Washington Valley Chamber of Commerce tell its story to visitors through a local lens.
This program is a hybrid of editorial stories, travel itineraries, and ambassador program.
It's a key community engagement tool. Not only does it foster a relationship with its local community, but it encourages visitors to become a part of it too.
click here to see the program in action!
Hilary Mccloy
click here to see the program in action!
tyler ray
click here to see the program in action!
tucker gordon
click here to see the program in action!
darci the pup
photos by Corey david photography
My deliverables:
Worked with the Mt. Washington Valley Chamber of Commerce to pinpoint locals who represented multiple industries within the community.
I designed all social media graphics for this program creating brand consistency.
Those locals became ambassadors of the program.
I wrote all social content for this program.
I developed a statement of work for each ambassador, and managed the program.
I worked with an agency to develop a digital ads campaign worth $75,000 around this local concept.
I interviewed each local and managed a photo shoot, which created a profile that lives on visitmwv.com.
Managed the PR, and acted as a guest speaker on podcasts perpetuating this program.
Program Overview
We all know the early days of the COVID pandemic had an incredible impact on more regional travel, and Mt. Washington Valley wasn't spared in this. Feelings of frustration and disenchantment amongst locals toward an industry that is vital to the area, was causing an undeniable social, economic, and moral rift between visitors and locals.
This program became a way to help repair that fracture. It brings focus back on residents and full-time community members, and reminds visitors that they're quite literally being welcomed into someone's home when visiting Mt. Washington Valley. It's a reminder that "we all want to live like a local when visiting an area we love." These local profiles are one way to just that.