Hire a Guide
Services:
creative direction
model + Location
sourcing
interviewing + Content writing
post-production
marketing
PR + Content strategy
breakdown of the project:
Hire a Guide is one of my favorite projects I've worked on!
It's a creative conversation around the impact of outdoor recreation on natural resources and how tourism destinations can manage it.
Click through the profiles below to see the program in action!
click here to see the program in action!
click here to see the program in action!
KEvin Moon
eastern mountain sports
click here to see the program in action!
randy ouellette
swift river ghillie
click here to see the program in action!
paul mccoy
imcs
click here to see the program in action!
Clare arentzen
appalachian mountain club
photos by Corey david photography
My deliverables:
Ten interviews with local NH + ME based guides.
I led two video shoots focused on the Hire A Guide program.
Those interviews included location sourcing and a photo shoot that I managed.
For each video I sourced locations, scripted the content, and managed post-production editing.
I wrote a profile based off each interview that lived on the Hire a Guide page on VisitMWV.com.
I created all social media graphics associated with the program to perpetuate consistency.
I led content strategy on perpetuating each guide's story to the MWV Chamber's audience.
I perpetuated programs as a guest speaker on podcasts.
Overview
Outdoor recreation is having a renaissance, and local guides are at its helm. The Mt. Washington Valley Chamber collaborated with them to educate visitors on sustainable tourism and the ethical use of land.
Each interview aims to create a connection between visitors looking to experience the White Mountains, and locals who can help them do just that.
The profiles lead the chamber's messaging around accessing local insight, supporting local economy, and respecting the area's natural resources.